21 free image sites to spruce up your visuals

To keep pace online, PR and marketing pros should have an arsenal of images. Much more than mere aesthetic afterthoughts, compelling visuals can boost conversions, open rates and engagement.

According to a study by Jeff Bullas:

  • Articles with images get 94 percent more total views.
  • You can expect a 45 percent increase in press release views when a related image is included.
  • Facebook ads with images have a 37 percent higher engagement rate than text ads.

The price of in-house photography leads many brands and agencies to stock photography. The costs for these images, however—particularly for a commercial license—can gobble up a marketing budget.

As an alternative, bookmark the following royalty-free image sites:

Free images for social media and beyond

A cache of free images, which you can use anywhere you like.

More than 700,000 free stock images, illustrations and vectors.

Free high-resolution images you can use for all your projects. Categories include animals, objects, people and nature.

More than 400,000 free images and illustrations.

Free, high-resolution photos you can use anywhere.

A curated collection of free web design resources for all commercial use.

Free stock images in your inbox.

Download free images and illustrations for websites, e-books and other online pursuits.

More than 350,000 free images for commercial use.

Free stock images and vectors you can use in any capacity.

Beautiful photos, free of charge.

A bank of 335 million free stock photos.

A large database of stock images and illustrations to choose from.

Graphic icons for content marketing and more

Icons neatly categorized for easy discovery.

The site has more than 457,000 vector icons to peruse.

Nearly a million curated icons, “created by a global community.”

The site contains “411 carefully crafted premium pictograms by Daniel Bruce.”

This website has more than 475,450 free icons to choose from.

Premium icons for free.

Search through featured, related or popular collections to find what you’re looking for.

Browse 262 collections of unique designs.

Enjoy exploring the list, and don’t ever settle for poor visuals.