Product differentiation is crucial in our ultra-competitive world. So why do we leave treat culture ― your company’s talent “product” ― as an afterthought?
In ultra-competitive markets, product differentiation is crucial. Countless books, blog posts, talks, and trainings have been dedicated to product development — and with good reason. Without a product that serves a need for a specific target audience and stands apart from the competition, you don’t have a company. And even these factors aren’t enough — you also need to make people aware of your offering and communicate its value in a compelling way through effective marketing and sales positioning.